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Adidas Sustainable Packaging

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Adidas recently reengineered their approach to environmental management. As a continuation to this design strategy, a marketing campaign asking consumers to “grow the grass you play on” was put into effect. All packaging uses recycled content and seed-infused cardboard allowing the customers to plant their packaging after being purchased.
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  • Adidas Sustainable Packaging
    Grow the Grass You Play On
  • Adidas recently reengineered their approach to environmental management. As a continuation to this design strategy, a marketing campaign asking consumers to “grow the grass you play on” was put into effect. All packaging uses recycled content and seed-infused cardboard allowing the customers to plant their packaging after being purchased.
     
    Featured on Packaging Design Served

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