- Packaging Design ServedProject Featured On:Packaging Design Served — 10/25/12
Adidas Sustainable Packaging
- Adidas Sustainable Packaging
Grow the grass you play on
- Adidas recently reengineered their approach to environmental management. As a continuation to this design strategy, a marketing campaign asking consumers to “grow the grass you play on” was put into effect. All packaging uses recycled content and seed-infused cardboard allowing the customers to plant their packaging after being purchased.