The Identity is based on the perennial plant commonly known as Inca Inchi. It is native to the Amazon Rainforest, and its oil is present in all Amazing Space products and treatments. The square shape of the fruit capsule is used as a graphic element throughout the identity. The shape is used in both packaging and bags. It is unfolded on all elements of communication.”
Challenges and key objectives
It was a key issue to stress that Amazing Space is a brand that can be trusted - the ingredients are original, and all products are tested thoroughly. This is why an x-rays of flowers is used throughout the identity.