Plenum BrandConsultancy has created original bread packaging which is a bold move for theRussian market, providing a modern reappraisal of the graphical stereotypes andimages of bread typical of the sector.
Our aim was tocommunicate the indisputable quality of the bread provided by the modernmanufacturing company Grain Holding. That is why the packaging concept reflectsthe idea of “Bread that speaks for itself”.
This idea isvisualised literally through a speech bubble containing an ironic remark aboutthe name of each type of bread. A pictogram on the packaging displays all the product’sadvantages at a glance.
The bright,complementary colours on a white background, unusual for the sector, showsimultaneously both the variety of available products and their single brandidentity.
Russkii Khleb’spackaging is simple, clear and succinct, drawing the customer’s eye to theshelf and standing out from its competitors, as well as reflecting the modernimage of the manufacturer.