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Bread That Speaks For Itself

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Russkii Khleb is a range of bread products produced by the company Grain Holding. The brand’s product range includes traditional Russian bread varieties and foreign breads, as well as bio-products (bread enriched with vitamins and microminerals). All of Russkii Khleb’s products are baked according to traditional recipes, but using the most modern technology and equipment.
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  • Russkii Khleb
    Bread that speaks for itself
  • Plenum BrandConsultancy has created original bread packaging which is a bold move for theRussian market, providing a modern reappraisal of the graphical stereotypes andimages of bread typical of the sector.

    Our aim was tocommunicate the indisputable quality of the bread provided by the modernmanufacturing company Grain Holding. That is why the packaging concept reflectsthe idea of “Bread that speaks for itself”.

    This idea isvisualised literally through a speech bubble containing an ironic remark aboutthe name of each type of bread. A pictogram on the packaging displays all the product’sadvantages at a glance.

    The bright,complementary colours on a white background, unusual for the sector, showsimultaneously both the variety of available products and their single brandidentity.

    Russkii Khleb’spackaging is simple, clear and succinct, drawing the customer’s eye to theshelf and standing out from its competitors, as well as reflecting the modernimage of the manufacturer.

  • Project by Plenum

    Brand ConsultantTatyana Kharitonova
    Brand AnalyserKaterina Palshina
    Creative Director Nadya Yurinova
    Art Director EgorMyznik

    Designer OlgaBalina
    Project ManagerPavel Nesterenko

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