This camera was made to look like a smaller version of the Diana+. Still it has some very unique technical features. So we shaped the box like a small scale Diana+ packaging. For a different unpacking experience we changed from tray-and-lid to a box-and-drawer system. To add more value we used rigid cardboard instead of corrugated board. We gave it an even more glamorous feel by leaving much white space, using metallic ink and finishing it with partial glossy varnish.
The Diana Mini camera, including its packaging, is a product of the Lomographic Society International. It has been developed by the in-house design team. I did the structural design and the final artwork of the packaging.