Naming, Identity & Packaging Design Competition Brief
An FMCG ready-to-drink concept - Catalyst Absinthe
This was a brief set by a design company in London called JKR whilst I was in Uni. The brief was to bring back Absinthe to the ready-to-drink market. We were asked to name, brand, package and advertise the drink.
I believe that Absinthe as a drink is very sterile and strong. The thought of mixing it with another liquid to me sounds like an experiment. So my idea was to bottle the drink in a test-tube like shape. The word Catalyst seemed to fit nicely as a name as it means "a substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change."
The graphics are inspired by technical labels on medicinals, specifying all the details that needs to be shown. The 6-pack box that can be bought from supermarkets has a white PP plastic moulded test-tube rack that can be used by the consumer as a presentation rack on a bar or at home. As you can see below the details on the 6-pack label change accordingly.
I tried to show the experiment side of my idea through the advertising concept.