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Starpack Awards 2012 - Chocolate Box Design (Nestle)

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My entry to the Starpack Student Awards 2012 ** Bronze Star **
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  • Starpack 2012 Nestle Sixes Chocolate box Design
    Starpack Student Awards Entry 2012 ** Bronze star **
  • The Brief was to design a chocolate box selection with 6 or more flavours for people on the go.

    For this design I chose six colours that would enhance the the display and shelf presence of the box. Each unique colour resembles a flavour that can be easily identified through the colour meaning, Chilli - red, Mint - Green, with some more interesting tastes like the salted caramel and sweet chocolate. I used bright positive colours that are attractive and appeal to the mass of the consumer market.

    Nestle Sixes fuses together different elements of colours, flavours, textures and shapes that creates a memorable experience with the consumer. The colours and textures on the box are unique and stand out amongst its competitors.

    The name and logo has been designed with simplicity in mind. Sixes is an easy to remember name and
    For this design I chose six colours that would enhance the the display and shelf presence of the box. Each unique colour resembles a flavour that can be easily identified through the colour meaning, Chilli - red, Mint - Green, with some more interesting tastes like the salted caramel and sweet.

    The display and shelf presence has a major role in creating a seccesful product. Sixes would be place lying flat with the Sixes logo on the top showing as in the top left image. These would then be neatly places on one another and built up. This would resemble a colourful beehive pattern that would create a unique shelf presence that would stand out to the busy consumer when there on the go. Nestle Sixes is simply and quickly delicious fun chocolate. Enjoy.

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