Cuatro Almas - Wine Packaging

Message in a bottle.

Travel through the senses with thTravel with sensory flavor to wine.

Concept: The project consisted of creating a series of graphic elements that, putting aside the established canons, are able to be sustained over time, emphasizing on the innovation of their materials.

We wanted to take a good product, the wine from the Bodegas Señorío de Somalo, and turn it into something unique with a collection of limited edition bottles packed with information, with the use of BIDI codes, which offer us the possibility of creating minimalist labels, expandable with a simple gesture: when scanning the code with a mobile we’re literally taking you into the world of the winery.

The name of the collection is Cuatro Almas (Four Souls); Souls comes from the essence of the wine and Four from the varieties of the winery. The entire collection revolves around this number: four collections of four bottles each:

 

1. Poker / Packaging of cork: Hearts (young wine), Clubs (nurture), Diamonds (Reserve) and Pikas (Gran Reserva). The cork becomes a canvas of memories, where you can pin photos, etc.

2. Chess / Steel: Pawn, Horse, Queen and King. Allows us to maintain the wine with an optimum temperature in the bureau.

3. Hand, Stone, Paper, Scissors / Blackboard paint, which allows us to write messages over and over again.

4. Spanish Deck / Wood: Bastos, Swords, Coins, Cups.

Creative Team: GRANtipo.
Creative Director: Sergio Daniel García.
Art Director: Sergio Daniel García.

Client: Bodegas Señorío de Somalo.