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Cuatro Almas | Wine Packaging | Steel

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A label made of stainless steel that conserves the wine at a perfect temperture throughout the time it takes to have a conversation (30 to 60 minutes). If you can’t improve a wine any more because its already perfect, the challenge is to keep it that way (at between 16º and 18º). That’s why we created a 3,5mm thick stainless steel label that mantains a temperature which helps to conserve the qualities of the wine. We also created an interactive experience that was integrated within the design of the packaging. By using QR codes printed on the cork and the label, consumers could keep the conversation going. Upon scanning the code on the label they were redirected to a microsite where they could leave a message for other consumers. This message would then be printed on the next bottle up for sale, embedded in the QR code on the cork and thus initiating a new conversation with the opening of every bottle.
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  • Converse / Conserve
     
    A label made of stainless steel that conserves the wine at a perfect temperture throughout the time it takes to have a conversation (30 to 60 minutes).
     
    If you can’t improve a wine any more because its already perfect, the challenge is to keep it that way
    (at between 16º and 18º). That’s why we created a 3,5mm thick stainless steel label that mantains a temperature which helps to conserve the qualities of the wine.
     
    We also created an interactive experience that was integrated within the design of the packaging. By using QR codes printed on the cork and the label, consumers could keep the conversation going. Upon scanning the code on the label they were redirected to a microsite where they could leave a message for other consumers. This message would then be printed on the next bottle up for sale, embedded in the QR code on the cork and thus initiating a new conversation with the opening of every bottle.

    Studio: Grantipo
    Creative Direction: Sergio Daniel García
    Client: Bodegas Señorío de Somalo

     
  • Conversa / Conserva.
     
    Una etiqueta de acero que conserva el vino a una temperatura óptima el tiempo que dura una conversación.
     
    Si no se puede mejorar más un vino porque ya es perfecto, el reto es mantenerlo (16º - 18º), así que creamos una etiqueta de acero de 3,5 mm de espesor cuyo frío conserva las cualidades del vino.
    Si quieres contar la experiencia, o simplemente seguir hablando, un código BIDI en la etiqueta te invita a dejar un mensaje que viajará virtualmente hasta la botella del siguiente comprador, al imprimirse en el corcho un BIDI único con el mensaje.
     
    Estudio: Grantipo
    Dirección Creativa: Sergio Daniel García
  • Thank you very much!!

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