Elixer is a 15 year old whisky blend sourced from independent Scottish distilleries.
It aims to draw in a new female and male audience and entice them to try whisky in new ways. It is designed to stand out from conventional whisky packaging and branding on the shelf and promote a curiosity about its contents. The bottle is ceramic with a matte black glaze and has a stopper lid. It is accompanied by a booklet of cocktail ideas designed by the Elixer master blender.
Based on the D&AD brief issued by Design Bridge to create a 21st century whisky for the female and male market.