French Rabbit is an extension of the Boisset Family Estates Winery. The eco-friendly company uses Tetra Prisma packaging instead of glass bottles. The redesigned packaging is made from recycled glass wine bottles instead of Tetra Prisma containers to display an upscale version of the brand. Each rabbit is customized according to the type of wine. The rabbits were hand-drawn, transferred to linoleum block and carved out by hand. Packaging includes an opening flap with laser-etched logo, an oval die-cut and secured with a belly band.