An NZ based design agency approached me with a fantastic challenge ... To create a stunning and delicious x3 bottle gift pack which boasts the products glorious colours and allows light to sparkle through at every angle.
There were 2 key no-no's ...
NOT to be made from corrugated board
NOT to be a drab windowed carton
Music to my ears as I wouldn't have dreamed of making something so standard and predictable! Knowing this brief was a cracker and my packaging senses tingling with excitement I swiftly went to work to create this masterpiece ...
The pack was designed to show as much of the bottles as physically possible - I managed this by engineering the top & bottom walls to take the bottles base & cap - just the right size to load the tops in and snap the bases into place ... awesome ... however, these little beauties are heavy and needed extra support than just the cardboard to make sure they stay nice and safe. The solution was to design and develop custom and perfectly sculpted E Flute fittings that are easily slipped into the cavity walls during make-up, adding strength, stability and the final touch to have this design looking immaculate & sleek on the outside, whilst having a solid corrugated skeleton system underneath.
This pack design would be nowhere without the artwork and print job from the guys at Samdog
Creating five faultless designs to capture the essence of this fantastic brand - kudos