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Gammel Dansk

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GAMMEL DANSK a traditional bitter Gammel Dansk is a brand that every Danish person knows yet no one buys it. The new brand and campaign reflects the feeling people have when something passes on through generations — Gammel Dansk becomes a legacy as well as a nostalgic trip to the old grocery store, grand mothers living room or fathers workshop in the garage at home. It's all about good craftsmanship that's being passed on — regardless age and gender. Made in collaboration with: the wonderful Unnie Arendrup, http://www.unnie.dk/ Teachers: Poul Mikkelsen, Brand Strategic Executive at DDB Danmark & Ebbe Gottlieb, Graphic Designer at Papermint Design At: Skolen For Visuel Kommunikation, Haderslev
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  • GAMMEL DANSK
    a traditional bitter
  • Flavors:
    Traditional, heather honey, resin, rosehip
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