a traditional bitter
Gammel Dansk is a brand that every Danish person knows yet no one buys it. The new brand and campaign reflects the feeling people have when something passes on through generations — Gammel Dansk becomes a legacy as well as a nostalgic trip to the old grocery store, grand mothers living room or fathers workshop in the garage at home. It's all about good craftsmanship that's being passed on — regardless age and gender.
Made in collaboration with:
the wonderful Unnie Arendrup, http://www.unnie.dk/
Poul Mikkelsen, Brand Strategic Executive at DDB Danmark & Ebbe Gottlieb, Graphic Designer at Papermint Design
Skolen For Visuel Kommunikation, Haderslev