Hedera is one of our newest and most exciting design for Domain Marash.
Itis a brand new winery in Bulgariafull with enthusiasm and exciting perspectives. We all have been inspired bythe fresh and young spirit of the whole project. Our main goal was to create aunique label, based onattractive even crazy idea. We decided to use the QR code as a main image ofmodern vision and then blend it with classic artistic calligraphy for theHedera brand.
All these incorporated in nearly classic labelform,delicately touched by our contemporaryapproach.
As part of our design tradition, we wanted to improve the label effect so we put sometransperant puff-up varnish on the QR code and on the Hedera calligraphy. We used the same QR code pattern onbottle capsule and it really turned out the whole vision into something veryattractive and elegant at the same time.