There is a French dessert shop, Laduée, that currently has a girly, feminine and floral design impression. They do not yet have a deli. This project launches a deli using a down-to-earth yet high-end style. The rooster and the colors red and blue are the elements to represent France. In addition, all the products have a tone that has natural palette like French country landscapes. The packaging IS printed on mustard colored paper that is warm and soft, unlike most of the plain wrapping used in everyday delis.