Jan is a craft beer especially for proudly young South
African men. Men whom are sophisticate but whom are capable to do all the
typical things South African men do like, play rugby and braai. Thus the slogan: Jan die Alleman. The
illustration is of a man that looks like a hipster but has many arms to show
the many things he is capable to do.
The packaging is made out of recycled material to cater to
the needs of the hipster target audience. The beer can be brought as a six-pack
or a three pack. The bottles are
sandblasted to give the beer a cold, frosted look.
The applications are all different unconventional ways of
opening a beer bottle. When
opening a bottle, one can show-off his strength. Thus contributing to the concept: a sophisticated young men,
whom is also strong and capable a lot of other things.