KimiaUK-based Kimia develops all-natural skincare products
that answer the needs of today's discerning natural consumer. They
deliver exquisite all natural beauty products for the modern woman,
based upon a profound understanding of nature's own healing abilities.
Planeta was asked to develop a new brand platform for Kimia including
advanced packaging design.
Challenge: To establish a premium brand that distinguishes
from the prevailing top of mind brands. To find the right packaging that
can handle light sensitive oils that easily ooze.
Insight: To establish the brand's rightful place on the
premier market we worked with pricing strategies to avoid competing with
top of mind brands. We also soon realized that there were no premium
beauty brands that acted in both the national and international market,
which made it all very fun to combine these two parameters.
Result: Kimia received huge media attention, there amongst in Vogue.