Exquisite Rejuvenating Facial System
- KimiaUK-based Kimia develops all-natural skincare products that answer the needs of today's discerning natural consumer. They deliver exquisite all natural beauty products for the modern woman, based upon a profound understanding of nature's own healing abilities. Planeta was asked to develop a new brand platform for Kimia including advanced packaging design.
Challenge: To establish a premium brand that distinguishes from the prevailing top of mind brands. To find the right packaging that can handle light sensitive oils that easily ooze.
Insight: To establish the brand's rightful place on the premier market we worked with pricing strategies to avoid competing with top of mind brands. We also soon realized that there were no premium beauty brands that acted in both the national and international market, which made it all very fun to combine these two parameters.
Result: Kimia received huge media attention, there amongst in Vogue.