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Lady Luck Scotch Whisky

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Package design - D&AD 2012.
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  • LADY LUCK SCOTCH WHISKY
    Package design
  • Here's my design for the package design brief in D&AD 2012. Design a new packaging for Scotch blended whisky that challenges the traditional, masculine graphic style and takes aim at girls as main target group.

    You buy the box, the hip flask and as many refills you feel is nescessary and you're good to go out and rock this beautiful world of ours!

    Thanks to Duncan Taylor Scotch Whisky for giving me the blessing to use their trademark.

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