With the Lee Skinny campaign generating a mad rush at all Lee stores, we decided to take it one step further. Lee wanted to own the category for Skinny Jeans. So we created a packaging design that matched the season's hottest trend: Skinny.
Needless to say, the packaging received just as many compliments as the people wearing the jeans themselves. In no time, people were spotted with skinny bags and everybody knew what they had just purchased and from where. The packaging also added to the visual merchandise of their stores.