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Making Insurance Essential

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A campaign for NTUC Income's term-life insurance.
  • As the people's insurer in Singapore, one of NTUC Income's mission was to ensure that no one would be without basic health+life coverage. That's why they developed term-life insurance that offered protection from as little as under a dollar a day. This was the nationwide campaign that accompanied it, bringing the simple message of affordability to the masses, and highlighting just how essential basic insurance should be in one's life. 
  • BELOW: Contextually relevant advertising in the subway gave bored commuters something to read along their journey. 
  • BELOW: We also turned window displays into store shelves.
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