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Making Insurance Essential

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A campaign for NTUC Income's term-life insurance.
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  • As the people's insurer in Singapore, NTUC Income's mission was to ensure that no one would be without basic health+life coverage. That's why they developed a new term-life insurance that offered protection from as little as under a dollar a day.
     
    This was the nationwide campaign that launched it, bringing the simple message of affordability to the masses, and highlighting just how essential basic insurance should be in our lives.  
  • BELOW: Contextually relevant advertising in the subway gave bored commuters something to read along their journey. 
  • And we even turned NTUC Income's window displays into store shelves.

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