For the Mayukori rebrand, the packaging and instruction guide needed to change.
Issues with previous packaging:
1. Difficult to carry
2. Hides the product
3. Uses too much material
Buckwheat hull pillows are heavy, so the packaging has to make carrying them easier. Our solution was a small cardboard suitcase with a handle: easy to carry and easy to store.
In order to reveal more of the product and fabric options, we punched holes through the front, as well as the back and bottom of the box to make sure the product would still be visible however it is displayed in store. The holes at the bottom also allow some of the information from the instruction guide to be visible; the guide was designed to be seen as a part of the pack or independently. One item, two purposes: it's an economical and ecological way of thinking.
To identify the different products I developed a corner device that is fixed to the packaging. The first idea was to use stickers but the client wanted to be able to open and close the box without damaging it, and stickers were not an ecological enough solution for them. With this corner device, the box can be opened and reused to identify a tester in store. For the children’s pillow corner, I filled blank spaces with clothes and accessories illustrations: the children’s pack was meant to be reused as a game. To tie in with the ad campaign, I decided to transform the box into a circus and die-cut a clown, a lion, and an elephant into the card. All that remains is to assemble the pieces, stick on some colourful accessories, and play!
Eye pillow packaging