This is the packaging I designed for the Limited Edition Cougar Pillow Boots. Only 900 pairs were made so we wanted to make the packaging feel special. It included a box with a gold foil logo and printed red ribbon. Inside we did custom gold plaid tissue paper and an embossed gold envelope with a certificate of authenticity. The tag on the boots was also designed and layered into three with a natural embossed outer tag, shiny red plaid second tag and a white and gold inner tag all tied together with a red string and gold stopper. The last part of the package was a small accordian lookbook with lifestyle photography that I shot in Montreal with Javier Lovera. We printed it with a clear spot varnish with the word ‘Pillow’ going over top of the images. All together it’s a nice little package! Hope you like it!
Created while at GJP Advertising.