As part of its developing brand extension strategy and to celebrate the Queens Jubilee year, award-winning bar group, Leelex, asked us to help with the development of a limited edition of its premium gin ‘Portobello Road 171’.
PRG's nod to history and playful nature provided a focal point for the project. The pack design portrays a picture of her majesty on the inside of the back label and comes with a quintessentially British tea towel. The souvenir tea towel features Her Royal Highness, alongside the recipe for ‘Portobello Road Street Party Punch’ – a unique concoction developed especially for those intending to raise a glass or two.
This extremely limited release caught the attention of premium UK retailer, Havey Nichols, who took all 500 bottles exclusively, and due to overwhelming demand it has now completely sold out.
We continue to work closely with PRG and have recently produced miniature bottled versions of their outstanding gin, supporting them with all the labelling and PR requirements.