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Republic of Tea Redesign

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A rebrand of Republic of Tea's identity and packaging by creating a simple, fresh, and consistent take on its designs. Their signature round tea bag has been used with the logo, to communicate a simple idea of incorporating their own product with the identity. The concept behind the package redesign is to reflect the bare and organic quality of their teas through the bare drawings, and integrating them with fresh and modern colors, design, and typography. Every flavor contains its own drawing that has a consistent style with the others. Overall, the rebranding strategy is to keep the Republic of Tea's brand equity by using their existing canisters to be recognizable, but refreshing their identity with a new brand direction.

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