- Packaging Design ServedProject Featured On:Packaging Design Served — 8/14/12
- Welcome to the land of Ritzling
- Brand positioning, brand creation and packaging design for this new beverage category. Ritzling is a sparkling Riesling aimed at intelligent, chic women, who celebrate life every day.
The name and brand is based on the Mythical Valley of Ritzling, a domain where women have been worshipped for over 25,000 years. It was this brand story that helped us create the design for the packaging, plucking mythical and magical creatures from our imaginations.