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Seattle's Best Coffee

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Created: 12/07/11
Last Edited: 12/04/12
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Description
The holiday season is a time like no other. It lives in its own little bubble, like a perfect snapshot capturing all of the things that make it special. Perhaps that’s why snow globes are so popular during the holiday season.

And just as one might hold a snow globe in their hands with wonder and enjoyment, so it goes with a delicious cup of Seattle’s Best Coffee. Both are bright spots within for anyone and everyone to enjoy.
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Glenn Newcomer, Drew Hamlet, Justin Chen, Steve Cullen, David Clugston, Glenn Newcomer
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Short link: http://bit.ly/t8XEIc
  • SEATTLE'S BEST COFFEE
    Anywhere great coffee is needed.
  • Within the past year, Seattle's Best has gone through a comprehensive reinvention: Challenging traditional coffee culture and transforming their image and branding, thus becoming a relevant competitor in the coffee industry. Below are some expressions of how we brought their brand new attitude to life.
  • THE HOLIDAY SEASON IS A TIME LIKE NO OTHER.
    It lives in its own little bubble, like a perfect snapshot capturing all of the things that make it special. Perhaps that’s why snow globes are so popular during the holiday season. 

    And just as one might hold a snow globe in their hands with wonder and enjoyment, so it goes with a delicious cup of Seattle’s Best Coffee. Both are bright spots within for anyone and everyone to enjoy.

    Credits:
    CD / Steve Cullen, CW / Justin Chen, D / Glenn Newcomer, Drew Hamlet
  • Coffee Packaging
  • Hot Cups
  • In-store Posters
  • Holiday Mug Designs
  • Gift Tin
  • Parts & Patterns
  • Coffee Credentials
    Describing the “coffee making process” is typically the most boring part of a coffee maker’s story, so we created a more visually engaging way to ensure that people recognize Seattle’s Best as premium coffee.
  • 1. Levels - New method of ranking blends by intensity.
  • 2. Growing - Responsibly grown, ethically traded coffee.
  • 3. Sourcing - Starbucks pedigree means access to high quality.
  • 4. Blending - Each of our Levels is a finely tuned recipe.
  • 5. Roasting - Roasting is where the real magic begins.
  • 6. Enjoying - Enjoy Seattle's Best Coffee your way.
  • Summer Promo Bag
    Concept: Coffee that tastes like a cool summer breeze poured over ice.

    Credits: CD / Steve Cullen
  • Winter Promo Bag
    Concept: A Winter Getaway Blend that summons the warmth of summer.

    Credits: DIRECTION / Dave Taylor, Haley Munro, ILLUSTRATOR / Invisible Creature
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The holiday season is a time like no other. It lives in its own little bubble, like a perfect snapshot capturing all of the things that make it … Read More
The holiday season is a time like no other. It lives in its own little bubble, like a perfect snapshot capturing all of the things that make it special. Perhaps that’s why snow globes are so popular during the holiday season.

And just as one might hold a snow globe in their hands with wonder and enjoyment, so it goes with a delicious cup of Seattle’s Best Coffee. Both are bright spots within for anyone and everyone to enjoy. Read Less
Published: December 09, 2011
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  • Appreciations83
  • Comments3
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Project Credits:
Glenn Newcomer
Drew Hamlet
Justin Chen
David Clugston
Glenn Newcomer
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