- Packaging Design ServedProject Featured On:Packaging Design Served — 7/19/12
Seattle's Best Coffee
- SEATTLE'S BEST COFFEE
Anywhere great coffee is needed.
- Within the past year, Seattle's Best has gone through a comprehensive reinvention: Challenging traditional coffee culture and transforming their image and branding, thus becoming a relevant competitor in the coffee industry. Below are some expressions of how we brought their brand new attitude to life.
- THE HOLIDAY SEASON IS A TIME LIKE NO OTHER.
It lives in its own little bubble, like a perfect snapshot capturing all of the things that make it special. Perhaps that’s why snow globes are so popular during the holiday season.
And just as one might hold a snow globe in their hands with wonder and enjoyment, so it goes with a delicious cup of Seattle’s Best Coffee. Both are bright spots within for anyone and everyone to enjoy.Credits:CD / Steve Cullen, CW / Justin Chen, D / Glenn Newcomer, Drew Hamlet
- Coffee Packaging
- Hot Cups
- In-store Posters
- Holiday Mug Designs
- Gift Tin
- Parts & Patterns
- Coffee Credentials
Describing the “coffee making process” is typically the most boring part of a coffee maker’s story, so we created a more visually engaging way to ensure that people recognize Seattle’s Best as premium coffee.
- Summer Promo Bag
Concept: Coffee that tastes like a cool summer breeze poured over ice.
Credits: CD / Steve Cullen
- Winter Promo Bag
Concept: A Winter Getaway Blend that summons the warmth of summer.
Credits: DIRECTION / Dave Taylor, Haley Munro, ILLUSTRATOR / Invisible Creature