'Snake and Herring is a wine obsessed road trip searching for remarkable grapes from West Australian vineyards.'
When Snake (Winemaker) and Herring (Wine Purveyor) approached braincells to launch their new wine project in early 2011, they wanted to do something different. Armed with a clear mission statement, they set out to create a wine package that would stand out from the crowd.
The label captures Snake and Herring flying in a grape balloon across the West Australian landscape searching for wines of exceptional quality. The full bleed illustration is highly detailed with a storybook quality to the finish. The top tier wine label is more refined, focusing on the balloon itself. The label is embellished with coloured foil, hi-build varnish and two detailed silk screens.
Snake and Herring will launch in late 2011. The branding is currently being rolled out across a range of materials including point of sale, promotional materials and an interactive website.