Designed at Popular Bruketa&Žinić OM
Creative Directors: Boris Marcetic, Bratislav Milenkovic
Art Director: Bratislav Milenkovic,
Graphic Designers: Bratislav Milenkovic, Miladin Miletic
Account Executive: Nevena Vasiljevic
Production Coordinator: Sandra Topalovic
Photo: LiveView Studio
Type illustrations: Miladin Miletic (L, PL) Bratislav Milenkovic (V, CL, DB)
SOFI, a small family production of organic handmade cosmetics, is a client our agency has already worked with, firstly defining the visual identity, and afterwards designing the packaging for soaps and gift packages. Emphasizing the manual production, the quality of the resources as well as of the final products, is something we tended to keep in mind while designing the new packaging for Bath Bombs.
We created the design for the line of products so that each of them is differentiated from the rest, by adding a separate initial of its name. Having done so, we managed to maintain a strong visual identity of the whole category of products, as well as to create a distinctive graphical element to ensure that new packages are noticeable in sales points.
In addition to the previous, this way of typography usage in creating packaging design is not so common within the domestic market, which makes it more differentiated when it comes to competition. While creating the typography characters, we tried to add a particular handmade
touch to it, which is a characteristic of the entire range of SOFI organic products.popular.rs