To celebrate 10 years of partnership with Western Union, VML decided to give the gift of wine, but with a twist. We didn't just give them a wine bottle in a nice box, we took it one step further by creating custom packaging that directed the recipient to a scroll-up, paralax site. As you scroll, the bottle fills up with wine and individual bios of each team member appears. The tonality of each person's bio is fun as we used common wine termonolgy to describe each individual's personality. Quite literally, this gift bottles-up and showcases the passion and fun spirit with which we approach our work everyday with Western Union.
Art Direction, Package Design, UI Design
Agency // VML