The Kraken Rum Redesign

This project is from my package design 3 class, where we were asked to make up or redesign an alcohol packaging. I have chosen to redesign The Kraken Rum as a good challenge, and to reinterpret the inspiring mythical sea beast. My goal is to preserve the brand identity and to create something new through the integration of stylized typography and my illustration. I kept their original logo with a little changes, and the existing creative bottle to keep the product's unique identity.

My design objectives are: 1) To transform the Kraken illustration into a unique alcohol label combined with the brand. 2) connect the design into the creative bottle through a rubdown/color transfer technique. 3) Create a system of different new products such as the premium white rum, clear box, flask, and mini bottles, to reflect the design diversity and consistency of the story. Lastly, I've attempted to create a sculpture to fully unleash the Kraken! ;) Read Less