Wishes 2012

Multiple Owners

NICKANDJACK / Wishes project / Direct Marketing
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Nickandjack 2012 wishes to the 10 most awarded advertising agencies of Paris.

OBJECTIVE
Get more audience on our website and start a new collaboration with the most awarded agencies.

IDEA
According to our message "We wish you only the best for 2012" and taking advantage of the Feast of the Epiphany, we decided to offer the only slice of the "Twelfth-Night pancake" containing the bean to ten of the most awarded Creative Directors of Paris.
Hand made and shaped to look exactly like a Cannes Gold Lion, the bean was representing "the best thing" a creative could wish for.
The ten slices were delivered on the 26th of january, first day of the entries for the 2012 Cannes Lion Festival.

RESULTS
+300% trafic on our website over the next 48 hours.
6 creative directors' interviews.
2 job offers.

We have been working for the french hotshop HEREZIE ever since.
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