The aim was to differentiate the brand and packaging from other Belgian beers
ZEGE is Dutch for victory. This premium Belgian beer was made to reminisce King Leopold's triumph.
The label were designed to resemble a medal and the bottle adds a strong and elegant look to the brand.
The labels were printed in cotton and sewed to hold it together. The wax seals were 3d printed using resin as the material.
The four pack design reflects the king's chair with the quote laser printed on the wood: "Goûter à La Victoire" which means "Taste the victory".