- Packaging Design ServedProject Featured On:Packaging Design Served — 2/22/13
- Zonnebloem Lauréat
Design & Concept by: Jay Badenhorst, Just Design, Cape Town
Illustration by: Doug Powell, Cape TownPack Photography by: Charles Russell
- Lauréat is the flagship of the Zonnebloem collection and takes its name from the laurel conferred in ancient and modern times on those deemed worthy of the distinction. A full-bodied yet graceful blend, it pays homage to those who shaped the reputation of this proud name in South African wine. Each pictorial element of the label is a reflection of an important element of Zonnebloem’s history, each a clue to its past, featuring elements of the Malherbe and De Villiers family crests, the gable of the original Zonnebloem farmstead and a championship trophy. The new look, that is strikingly different from its earlier iterations, also better distinguishes the specialty wine from the core range.